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Digital Publishing Consultancy & Wordpress Development

Specialists in News, Events and Recruitment websites

About Firetop & Matt Peskett

Matt Peskett, Digital Consultant Established in 2003, Firetop Ltd specialises in building B2B news, events and subscriptions websites for publishers and media companies in the technology, science and agricultural sectors. These sites are heavily optimised for search, generally providing news, recruitment and e-newsletter functionality. The company also provides ad server installation solutions and ad trafficking support.

Firetop's Founder and Director, Matt Peskett, has worked in digital publishing for over two decades, between 2000 and 2009 he held management positions at and During its early years Firetop Ltd provided search engine marketing services for companies including Wiley Interscience, Centaur Publishing, Greenpeace and BBC Worldwide. Since 2010 Firetop Ltd has built and maintained over 50 websites for Lewis Business Media, UKi Media & Events, Akabo Media and Mark Allen Group.


Wordpress: Development & Hosting

Wordpress support - WP Courseware, WoocommerceMore than 40% of all websites are built using Wordpress. The platform is free, enables clients to edit their own websites relatively easily (without coding) and it offers a huge range of functional 'plug-ins' that make new features easy to install in an extremely cost effective way.

At Firetop we specialise in responsive Wordpress websites and plug-ins that support B2B & STM publishers, recruitment and job boards, training courses (on and offline), 'drag and drop' email newsletters, e-commerce, subscriptions and events. Specific plug-ins that we can provide support on include WP Courseware, WP Job Manager, Woocommerce, Business Directory and Mailpoet.

Firetop has several dedicated Linux servers and a full back-up system allowing us to host Wordpress websites and other PHP platforms for our clients. We also host & support installations of the Revive Ad Server (formerly Open X) so that publishing clients can sell banner advertising on their websites.

Digital Marketing: Search, Email, Retargeting

Google Adwords management, SEO AuditsDesigning and building a user optimised website is only half the challenge, a website needs visitors and those visitors need to be relevant if they are to convert to customers. We offer the following digital marketing support services:

  • Search Engine Optimisation (SEO) Audits & In-House Training.
  • Google Adwords Campaign Audits, Management & In-House Training.
  • ReTargeting Campaigns (Banners that track visitors across the Internet).
  • Email Marketing Campaigns & In-House Training.
  • Twitter Audits and Advertising Campaigns.

Digital Strategy: Analytics, RFP and Interview Support

In addition to the day to day digital activities of web development and marketing, our Director Matt is often engaged by clients to audit their entire digital strategy. Typically this involves a lot of web analytics & heatmap reporting as well as meetings with client management and their support teams to discuss operational processes and customer needs. Sometimes it also means assisting with tendering on large digital projects and even digital candidate interviewing where relevant Q&A expertise is lacking.

What do clients say about Firetop & Matt Peskett?


“I have known Matt at Firetop since 2004, he first helped me design and set up our brand new website and he also took control of managing the site for us... I must say he is a credit to his industry, his knowledge is outstanding and I have every faith in his every word, I wouldn’t hesitate in recommending Matt to anyone that might need his services.”

Hayley Santangelo (Owner) | Property People Recruitment

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"At TrafficRich we work in digital adops and with adservers. We get asked about all things SEO by our clients all the time. I pass all of these queries straight through to Firetop as it’s a dark art Matt gets and we simply do not. Having dealt with Matt for 10 years I know he will provide a service to them that will always be first rate."

Richard Coles (Owner) | TrafficRich

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“Matt's in-depth knowledge of digital marketing has enabled us to learn more about our websites and help improve all aspects of them, ultimately improving our conversion rate. He has worked hard to understand our business and enables us to get the most out of our digital resources, including social media. He is interesting, intelligent and fun to work with and we enjoy our meetings with him.

Claire Parry (Marketing) | Penwizard Ltd

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  • Opening Hours Mon-Fri: 9.30 - 17:00
  • Address Firetop Ltd, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ