Firetop's Director, Matt Peskett, has worked in digital since 1997. He spent ten years working in e-marketing, web development and online ad ops for Spearhead Training, Nature Publishing Group, William Reed Business Media and Fidelity Investments. Matt founded Firetop Ltd (2003) in order to provide digital marketing services to other sectors and since 2011 he has been dedicated to Firetop on a full time basis (with the odd lunchtime at his allotment). Today, Firetop has an office in Dorking, Surrey from where digital projects are co-ordinated with developers in Mumbai, London and Middlesborough. Typically Firetop's clients are based within the UK but occasional projects have taken Matt on his travels to Dubai and the United States. Since 2003 Matt and his team have worked with more than 150 clients including BBC Worldwide, Hearst, Letts, Springer Nature, JP Morgan and Greenpeace.
More than 25% of all websites are built using Wordpress. The platform is free, enables clients to edit their own websites relatively easily (without coding) and it offers a huge range of functional 'plug-ins' that make new features easy to install in an extremely cost effective way.
At Firetop we specialise in responsive Wordpress websites and plug-ins that support B2B & STM publishers, recruitment and job boards, training courses (on and offline), 'drag and drop' email newsletters, e-commerce, subscriptions and events. Specific plug-ins that we can provide support on include WP Courseware, WP Job Manager, Woocommerce, Business Directory and Mailpoet.
Firetop has two dedicated Linux servers and a full back-up system allowing us to host Wordpress websites and other PHP platforms for our clients. We also host & support installations of the Revive Ad Server (formerly Open X) so that publishing clients can sell banner advertising on their websites.
Designing and building a user optimised website is only half the challenge, a website needs visitors and those visitors need to be relevant if they are to convert to customers. We offer the following digital marketing support services:
In addition to the day to day digital activities of web development and marketing, our Director Matt is often engaged by clients to audit their entire digital strategy. Typically this involves a lot of web analytics & heatmap reporting as well as meetings with client management and their support teams to discuss operational processes and customer needs. Sometimes it also means assisting with tendering on large digital projects and even digital candidate interviewing where relevant Q&A expertise is lacking.
“I have known Matt at Firetop since 2004, he first helped me design and set up our brand new website and he also took control of managing the site for us... I must say he is a credit to his industry, his knowledge is outstanding and I have every faith in his every word, I wouldn’t hesitate in recommending Matt to anyone that might need his services.”Read More
"At TrafficRich we work in digital adops and with adservers. We get asked about all things SEO by our clients all the time. I pass all of these queries straight through to Firetop as it’s a dark art Matt gets and we simply do not. Having dealt with Matt for 10 years I know he will provide a service to them that will always be first rate."Read More
“Matt's in-depth knowledge of digital marketing has enabled us to learn more about our websites and help improve all aspects of them, ultimately improving our conversion rate. He has worked hard to understand our business and enables us to get the most out of our digital resources, including social media. He is interesting, intelligent and fun to work with and we enjoy our meetings with him.Read More