Firetop

It might be a bit rough around the edges compared to the mainstream Hollywood Bowl chain that lives in our main cities and new towns, but the Horsham Superbowl, situated in Horsham park, is certainly value for money. Last night ‘Suzie Q’ and I went with some visiting Antipodean family and discovered the ‘three games for £6 per person’ Thursday night deal. That’s more than 50% cheaper than the Hollywood Bowl in Crawley (would cost £12.60). There were a few downsides however, the main one being the lack of air conditioning - so it was almost as hot as the tube, which meant the ball would slip out of your hand and go down the lane the wrong way (or at least that was my excuse!).

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In theory the pay per click networks such as Google Adwords and Yahoo! Search Marketing have had click fraud detection covered for a while by blocking the charging of multiple clicks from the same IP within short time periods – but this has never been explained, or it has to be said, believed, in its entirety. Industry reports say fraudulent clicks range from about fourteen percent to as high as twenty percent of total clicks. Now Google is revealing all and settling claims made in a class-action lawsuit from advertisers at a cost of ninety million dollars.

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