2007 Flash Penetration for Banner Ad Design
by matt @ 1:41 pm. Blogged under Web Technology, Banner Advertising, Rich Media
Following a recent issue with a Flash banner not displaying properly in a client’s browser, I started looking into the current industry standard for Flash file export. Adobe very kindly have a chart detailing Flash penetration levels as identified by two different market research companies (below). Their combined data suggests that for early 2007 Flash 8.0 is definitely still off the agenda for Flash ad designers at around 70% penetration. However Flash 7.0 is only marginally less well saturated than Flash 6.0 at about 95% vs. 97%. For my 2007 online advertising purposes I shall be stipulating ad design be exported in Flash 5, 6 or 7 and leaving Flash 8 until 2008.
Millward Brown
Flash Player 5 - 97.3%
Flash Player 6 - 97.2%
Flash Player 7 - 95.8%
Flash Player 8 - 86.0%
NPD Online - April 2006
Flash Player 5 - 97.7%
Flash Player 6 - 97.2%
Flash Player 7 - 94.8%
Flash Player 8 - 69.3%
Full Adobe Flash Penetration Stats
Technorati Tags: flash penetration, flash 7, flash banners, rich media
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January 28th, 2007 at 12:50 pm
Hopefully this is something you can review now that it is 2007. Flash 9 is on the rise and helping raise 7 and 8 support.
Our latest numbers across campaigns indicate the following:
Flash 7 - 96%
Flash 8 - 90%
Flash 9 - 76%
With the Flash 9 player already available, we expect to see a substantial gain over the next several months with Flash 9 being around 90% by mid summer.
December 19th, 2007 at 11:09 am
2008 data now available here