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It first got my attention a few weeks ago, there on an advert at King’s Cross tube station were Mark and Jeremy from Channel Four’s ’Peep Show’ - Mark claiming to be a PC and Jeremy an Apple Mac. Then I opened the Metro newspaper and there they were again on a double page spread. Actors David Mitchell & Robert Webb have sold their souls to Apple to help kill the PC with a UK equivalent of a campaign already run in the US and Japan. At first I wasn’t sure if Apple aligning their brand with a good for nothing, lazy, pot smoking lay-about ‘Jeremy’ was a positive thing, but now, having seen the Mac vs. PC adverts online I think it’s a move of genius (whether they were deliberately aligning with character Jeremy rather than actor Robert Webb I’m not 100% certain).

I’ve watched each of the six adverts twice, not something I usual do with advertising (but then again I am a fan of Peep Show). One particular advert titled ‘Restart’ is particularly amusing, it plays on the PC’s slow crashing vulnerabilities. It’s not entirely true to say Apples don’t crash; I’ve had to take the battery out of my iBook twice in three years when it froze completely, but on the whole a true enough comparison to draw with PC crash frequency nearer three times a week.

Check out the Apple adverts on the Apple website (click the ‘Restart’ movie below the main play window to see my favourite).

Technorati Tags: peep show, apple mac, pc crashing, David Mitchell, Robert Webb

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