Flash 9.0 Penetration for 2008
by matt @ 11:02 am. Blogged under Web Technology, Banner Advertising
This time last year I was advocating that Flash 7.0 be the most up-to-date version that should be quoted for online advertising creatives in 2007, with Flash 8.0 penetration only at 70/80%. This year, having looked at the latest statistics from Millward Brown’s research (available on Adobe) and read the blog of the Product Manager for Adobe Flash Player (Emmy Huang), Flash 9.0 is already at 93.3% in mature markets. Clearly this is a marked improvement on the situation one year ago, and I think it means we can say Flash 9.0 exports will be quite acceptable for ad servers in 2008 without impacting too much on campaign delivery / forecasts.
The Q4 2007 Flash Penetration Statistics are:
- Flash 6 - 99.1%
- Flash 7 - 99.1%
- Flash 8 - 98.4%
- Flash 9 - 93.3%
If you wanted to play it really safe you could stick with version 8.0, but it looks like take up of 9.0 is moving at light speed – largely thanks to MySpace’s decision to offer all its in-page widgets in Flash 9 this year (for security reasons).
Technorati Tags: adobe flash, flash penetration, ad servers, flash creatives, swf
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