Text Email Returns. Back to the ‘Old Skool’
by matt @ 5:29 pm. Blogged under Email Marketing
In 2002 email marketing was seeing the march of lovely, ‘exciting’, colourful, image-filled HTML beauties. These new emails were enabling us to A/B test all manner of factors due to their pixel tracking capability – informing us of open rates, click through rates and pass-alongs. However, after seeing years of continually falling open rates, default image blocking as high as 50%, preview windows and consequential problems with graphic ad serving I am going back to the old skool with .txt as a default preference for all future campaigns and e-newsletter templates. (more…)
On Saturday afternoon we took Maria to see some real farm animals, taking full advantage of the lovely blue skies we’ve been having of late . It seemed only fair that we let her experience the sights and smells of a farm - having subjected her to numerous children’s books full of pigs, goats, cows and sheep… and our own attempts at animal noises are nowhere near as good as the real thing. Bocketts farm, on the outskirts of Leatherhead was heaving with children and buggies, indeed we had to park in the overflow field and couldn’t even find a seat in their tea rooms, forced instead to feed Maria outside. Once over that hurdle we ventured into the barn to get up close with the livestock. 
It’s been quite hard to get away from the US election in the British media, hardly surprising in my opinion as this is about electing arguably the most powerful person in the world. With 
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