Came across an interesting article today about Twitter on BBC technology, it suggests that the Twitter phenomenon is powered largely by media / PR hype. I found that quite unsurprising, the same happened with blogging three years ago, the number of new blogs being started each day was reported in the media to have exponential growth into the millions but in reality a much smaller proportion of blog owners were regularly blogging or even returning to their initial trial accounts.

These two statements: A Harvard study “found that than half of all people using Twitter updated their page less than once every 74 days.” and “Research by Nielsen also suggests that many people give the service a try, but rarely or never return.” seem to me to suggest that the very same experience of blogging is true of Twitter. For the masses it’s a trial of curiosity which even at just 140 characters a go is a micro-blog of effort too far in our busy lives…

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