The Lyndon Group are an office equipment service and supply company based in London and West Sussex. With our help they have been enjoying a great deal of success with their pay per click advertising campaign in 2009 (as their testimonial verifies).

Initially a Google Adwords (local) campaign targeting printer repairs, we have recently moved live two additional campaigns for fax repairs and photocopier repairs. The custom landing page for printer repairs had proven so successful (based upon tried and tested usability principles) that similar pages have now gone live for fax repairs and photocopier repairs to further increase their business leads from search engine advertising.

In some cases we have found that the geographic targeting options within Google Adwords are not 100% reliable, this is because where your computer is and where you actually connect to the Internet are two totally different things – Google can only target the latter. This of course raises questions from clients themselves when they cannot see their adverts whilst Google hungrily spends their budget. However, in Lyndon’s case we are seeing both high volumes and high conversions – all to the good of the bottom line.

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