For a month or so we’ve been working with the folks at Letts Filofax Group Ltd on their new personalisedproduct.com website. It’s a service which enables customers to print their Letts branded diary, calendar, notebook or Filofax refills with their own photographs and personalised dates – perfect Christmas gifts. Powered by the personalised publishing technology of Penwizard Ltd, Firetop have been overseeing the search engine marketing (PPC) – looking at all the usual elements of keyword research, targeting, budgets and day-parting/scheduling to increase margins on sales.

We first began working with Penwizard (who like us are Dorking based) back in May 2008. Since then we have worked on the search engine marketing of their personalised calendars and personalised childrens’ books (right). As well as publishing their own kids books, Penwizard enter into joint ventures with leading publishers such as HarperCollins and Ladybird.

We very much enjoyed working with HarperCollins on the search engine marketing of the mymagicalbook.com site – featuring personalised stories involving Noddy, Roary the Racing Car and Fifi and the Flowertots (when you have a two year old it gives you some added interest!). For Peppa Pig enthusiasts the Penwizard/Ladybird site peppapigandme.com is a must too.

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