With Christmas approaching the folks at RacingPost.com asked Firetop to design and build an interactive gift suggestion tool. The single page tool at http://gifts.racingpost.com lets people identify their preferred RacingPost.com product and compose a personalised HTML email message to a friend or relative highlighting their Christmas gift selection. The page contains a dynamic data capture form which populates an HTML email with a relevant image and text… and can also be previewed live as it is composed by the user!

This new email marketing tool is Open Source (as usual) built using PHP and MYSQL. We have employed some fairly simple yet effective Ajax and Javascript functionality to generate the informational overlay pop-ups and generate the dynamic email builder preview. Now we just hope that it helps all those RacingPost.com customers get the gift they want for Christmas… instead of one they don’t!

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