I’ve been working with BBC Worldwide again, this time on some web marketing to support the TV advertising of new Top Gear Turbo Challenge magazine. The magazine provides children with information on the world’s top cars and the BBC Top Gear TV show, as well as featuring some great free gifts with the first five issues; top gear trading cards, stig stationery, stickers, a top gear rucksack and beanie hat. 

It seems like such a cool product that, having been reading the subscriptions website so much over the Christmas period, I’ve had to subscribe myself to appease my inner child! Now I’m hoping I don’t become addicted to collecting the Pokemon style trading cards. Take a look at the Top Gear Turbo Challenge TV advert on Youtube to see the James Hammond narrated promotion and get a glance at the free Stig gifts:

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