Back in July I wrote about the usefulness of Twitter for use in an SEO strategy… or rather the lack of usefulness – beyond creating a powerful profile back link. In the past week this has changed rather dramatically with the inclusion of real time tweets within Google’s search results. Now, on popular and ‘news-worthy’ Google search terms you (or your customers) may find that Google results are shared with the latest related postings from Twitter. (more…)

The second part of this topic is long overdue so it’s time to cover YouTube and how it can be used as part of your website’s SEO strategy. Like with Twitter, this topic does come up with increasing frequency from clients these days because of media hype. There are three reasons why a web marketer might decide to use YouTube as part of their overall search engine optimisation strategy (none of them are overwhelming though in my opinion): (more…)

Search Engine Optimisation (SEO) and Twitter

There’s rather a lot of Twitter rhetoric being bandied about in the Web marketing industry these days so naturally a common question that’s been coming from Firetop clients is “Would being on Twitter help our search engine positioning?” and my short answer on this is “Indirectly yes, but nothing momentous“. (more…)

Since the new Google Webmaster Tools interface came online recently we noticed that a new error started getting returned on a website – the rejection of a previously ‘validated’ website even though the HTML validation file was still in place. Our first avenue of investigation was to check that we were returning a correct 404 status header for an error page, and not a ‘200 OK’ message (since Google deems that to be spam – infinite pages). This didn’t throw up anything unusual so we had no reason to think that it was related to the rejected validation. (more…)