Last year on the old Firetop blog I wrote an entry called ‘Web 2.0 forecasting for business publishers’ – publishing a slightly complicated formula to help estimate whether Web 2.0 tools would be successfully taken up by a business audience or not. At the time Firetop’s own rich media expert – Martin – said that he could create a Flash widget to do the calculation… now he’s gone and done just that so we thought we’d make that available to the wider world and republish it alongside the original article. Below is the article in full once again and underneath the interactive  ‘Peskett’s Posting Predictor‘ – enjoy! (more…)

Came across an interesting article today about Twitter on BBC technology, it suggests that the Twitter phenomenon is powered largely by media / PR hype. I found that quite unsurprising, the same happened with blogging three years ago, the number of new blogs being started each day was reported in the media to have exponential growth into the millions but in reality a much smaller proportion of blog owners were regularly blogging or even returning to their initial trial accounts. (more…)