http://www.firetop.co.uk Super.Webi.Businesstic.Expertali.Docious Fri, 29 Jan 2010 07:40:56 +0000 http://backend.userland.com/rss092 en I've been working with BBC Worldwide again, this time on some web marketing to support the TV advertising of new Top Gear Turbo Challenge magazine. The magazine provides children with information on the world's top cars and the BBC Top Gear TV show, as well as featuring some great free gifts with ... http://www.firetop.co.uk/2010/01/new-top-gear-turbo-challenge-bbc-worldwide/ On Monday night I attended an HP and AMD sponsored event 'HP On the Rocks' with my graphic designer wife. The function was at at the Natural History Museum's outdoor ice rink bar in London. Guest star at the event, fresh from a previous night's singing on the X Factor results ... http://www.firetop.co.uk/2009/12/jamie-archer-live-at-hp-amd-event-2009/ Back in July I wrote about the usefulness of Twitter for use in an SEO strategy... or rather the lack of usefulness - beyond creating a powerful profile back link. In the past week this has changed rather dramatically with the inclusion of real time tweets within Google's search results. ... http://www.firetop.co.uk/2009/12/twitter-and-google-real-time-search/ With Christmas approaching the folks at RacingPost.com asked Firetop to design and build an interactive gift suggestion tool. The single page tool at http://gifts.racingpost.com lets people identify their preferred RacingPost.com product and compose a personalised HTML email message to a friend or relative highlighting their Christmas gift selection. The page ... http://www.firetop.co.uk/2009/12/new-gifthint-email-tool-for-racing-post/ The Lyndon Group are an office equipment service and supply company based in London and West Sussex. With our help they have been enjoying a great deal of success with their pay per click advertising campaign in 2009 (as their testimonial verifies). Initially a Google Adwords (local) campaign targeting printer repairs, ... http://www.firetop.co.uk/2009/11/google-adwords-local-campaign-lyndon-copiers/ For a month or so we've been working with the folks at Letts Filofax Group Ltd on their new personalisedproduct.com website. It's a service which enables customers to print their Letts branded diary, calendar, notebook or Filofax refills with their own photographs and personalised dates - perfect Christmas gifts. Powered by ... http://www.firetop.co.uk/2009/11/personalised-publishing-letts-penwizard/ With modern technology evolving as fast as it is, it's always useful to get the opinion of the younger generation on what's up and coming in the digital environment. Our young apprentice web designer (aged a little under two and a half) is getting to grips with web usability and ... http://www.firetop.co.uk/2009/11/web-design-basics-firetops-trainee/ This week we've put the finishing touches to a site redesign for one of our long standing clients in estate agency recruitment - Property People Recruitment (PPR). PPR came to us back in 2004 and we built them a site and Content Management System (CMS) to enable them to post jobs ... http://www.firetop.co.uk/2009/11/php-recruitment-cms-powers-new-design/ It was with much sadness that I learned today of the recent passing of a former employer Jim Tappenden - Chairman and joint founder of the Spearhead Training Group. There are always significant points of our lives which shape the path that we take in life and the people ... http://www.firetop.co.uk/2009/11/a-tribute-to-jim-tappenden/ This month the Firetop designers have been hard at work in creating a new optimised website design for William Reed Business Media and the Federation of Wholesale Distributors (FWD). Their rebranded magazine Wholesale News (formerly ProWholesaler) now has a shiny new website design at www.wholesalenews.co.uk (right) incorporating their content ... http://www.firetop.co.uk/2009/10/magazine-website-template-goes-live/