Web usability is about taking steps to understand your visitor audience profiles, what they are seeking to find on your website and how easy you are making that process for them. In theory, the more you address web usability concepts and potential problems that may exist, the longer people will spend on your website and revisit it at a later date.

We find the psychological element of understanding Internet user behaviour truly fascinating, especially within the context of on-screen behaviour. We are great fans of world reknowned usability guru Jakob Nielsen and all that he and his company stand for, whenever possible we attend the annual Usability Week conferences. Our own services in the web usability field are split into three core areas:

1. Web Traffic Analysis
2. Behavioural Research
3. Revenue Forecasting

Find out more about our services via any of these sections or contact us for more information.