Behavioural research supplements the basic trending information that can be obtained from web traffic analysis. For us it means more than simply crunching the visitor numbers, in addition focusing on the individual visitor experience to create a picture of user interaction. Such information is invaluable when considering site design and information architecture during a review of a website’s performance

Eye tracking technology provides a marvellous way of looking through the eyes of a potential customer to make decisions on site design. We can arrange for eye tracking focus groups to be conducted with a sample of your website visitors, recording the results of the eye tracking research conducted on existing or on new websites yet to be finalized so that effective decisions can be made to improve user experience.

A more cost effective solution to eye tracking involves using a tool such as ClickDensity to monitor visitor mouse activity in real time and overlay the information on top of your website layout. With ClickDensity we can produce heatmaps to identify the most popularly clicked or hovered areas of your website template, page by page. This is an excellent solution for those without the budgets that eye tracking commands and provides far more accurate data than the fairly rudimentary overlay information accessed through Google Analytics.

Finally we can extend our behavioural research beyond website tracking data and into short visitor surveys, populated through email or on-screen invitation. Our experience of online surveys is that the results provide a far reaching insight into the audience profile of a business, and enable the most far reaching decisions to be made about everything from products and pricing through to website design and technology.

Contact our Managing Director – Matt Peskett for an informal chat about your behavioural research needs today.