With over ten years of search engine marketing experience our Managing Director, Matt Peskett, is heavily skilled in the field of pay per click advertising. He is Google Adwords qualified and has presented on PPC topics at the prestigious international ‘Search Engine Strategies’ conferences.  Through Firetop Ltd, Matt and his team have created and managed pay per click campaigns across Google, Yahoo and MSN… both locally and internationally… for clients large and small!

‘Pay Per Click advertising’ (PPC) refers to the creation of paid advertising campaigns in search engines against relevant keywords for your market. Typically these ads are displayed in the first and most prominent area of search results… at the top or right of the page!:

Around 10% of people click on these adverts which may not address the 90% of visitors going for the free organic listings, but is still responsible for billions of annual clicks and follow-on sales.

Firetop’s team of SEM experts create campaigns for clients who wish us to manage them on an ongoing basis AND for those who wish to manage them in-house once created and fully optimised.

Typically the steps to campaign launch include:

1. Client Market Research
2. Keyword Research
3. PPC Ad Copy Generation
4. Landing Page Design (if needed)
5. Client Sign-Off / Amends
6. PPC Campaign Upload
7. Optimisation (RoI Adjustments)
8. Account Handover (Access) or Monthly Management

We charge a fixed hourly rate for our time and as a rule of thumb the bigger the campaign / market the more it costs to research and establish. With our guidance it’s up to you to decide on your daily visitor / click budget for the search engines and to supply credit card or DDM details – we don’t usually get involved in handling client budgets or take any commission (we believe that agencies using that model are working to a counter intuitive aim – spend spend spend rather than our preferred optimise optimise optimise!)

Contact us today to discuss your own pay per click campaign requirements.