Online Advertising Operations (Online Ad Ops) is a fast growing area and requires a full understanding of online advertising processes – specifically the technologies and platforms involved, the skillsets needed by Ad Ops staff (such as ad traffickers), and the associated costs likely to be incurred by a publisher or digital ad agency.

Members of the Firetop team have held several roles within Online Ad Ops, indeed company owner Matt Peskett once held a senior position which included the creation of an international Ad Ops department of ten individuals delivering large global advertising campaigns by banner and email .

Our expertise in this area enables us to assist clients with reviewing their existing Online Ad Ops resourcing and when making revenue forecasts and projections. You can also call on Firetop if you need guidance on technology selection – from ad server choices through to more complicated behavioural targeting software and frontline forecasting tools for the sales team to use on the road.