Last year on the old Firetop blog I wrote an entry called ‘Web 2.0 forecasting for business publishers’ – publishing a slightly complicated formula to help estimate whether Web 2.0 tools would be successfully taken up by a business audience or not. At the time Firetop’s own rich media expert – Martin – said that [...]

Came across an interesting article today about Twitter on BBC technology, it suggests that the Twitter phenomenon is powered largely by media / PR hype. I found that quite unsurprising, the same happened with blogging three years ago, the number of new blogs being started each day was reported in the media to have exponential [...]