Initially a Google Adwords (local) campaign targeting printer repairs, we have recently moved live two additional campaigns for fax repairs and photocopier repairs. The custom landing page for printer repairs had proven so successful (based upon tried and tested usability principles) that similar pages have now gone live for fax repairs and photocopier repairs to further increase their business leads from search engine advertising.

In some cases we have found that the geographic targeting options within Google Adwords are not 100% reliable, this is because where your computer is and where you actually connect to the Internet are two totally different things – Google can only target the latter. This of course raises questions from clients themselves when they cannot see their adverts whilst Google hungrily spends their budget. However, in Lyndon’s case we are seeing both high volumes and high conversions – all to the good of the bottom line.

We first began working with Penwizard (who like us are Dorking based) back in May 2008. Since then we have worked on the search engine marketing of their personalised calendars and personalised childrens’ books (right). As well as publishing their own kids books, Penwizard enter into joint ventures with leading publishers such as HarperCollins and Ladybird.

We very much enjoyed working with HarperCollins on the search engine marketing of the mymagicalbook.com site – featuring personalised stories involving Noddy, Roary the Racing Car and Fifi and the Flowertots (when you have a two year old it gives you some added interest!). For Peppa Pig enthusiasts the Penwizard/Ladybird site peppapigandme.com is a must too.