With Facebook making the headlines again this time for an IPO with an estimated value of $75-$100 billion it is so reminiscent of the dotcom era… and we all know how that ended. I can’t help but wonder why all the hype prevails. Why do I wonder? Simply put – Facebook will NEVER make as [...]

The second part of this topic is long overdue so it’s time to cover YouTube and how it can be used as part of your website’s SEO strategy. Like with Twitter, this topic does come up with increasing frequency from clients these days because of media hype. There are three reasons why a web marketer [...]

At Firetop we’re really very disappointed  by the lead story on the BBC Technology website ‘Microsoft backs long life for IE6’; Microsoft have announced five more years support for their ancient and flawed Internet Explorer 6 browser… taking it to 2014! Website developers hate IE6 because it doesn’t display website code in the same way [...]

Search Engine Optimisation (SEO) and Twitter There’s rather a lot of Twitter rhetoric being bandied about in the Web marketing industry these days so naturally a common question that’s been coming from Firetop clients is “Would being on Twitter help our search engine positioning?” and my short answer on this is “Indirectly yes, but nothing [...]