The second part of this topic is long overdue so it’s time to cover YouTube and how it can be used as part of your website’s SEO strategy. Like with Twitter, this topic does come up with increasing frequency from clients these days because of media hype. There are three reasons why a web marketer [...]

Last year on the old Firetop blog I wrote an entry called ‘Web 2.0 forecasting for business publishers’ – publishing a slightly complicated formula to help estimate whether Web 2.0 tools would be successfully taken up by a business audience or not. At the time Firetop’s own rich media expert – Martin – said that [...]